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Return To CRM Article Archive   Search the Article Archives Do you launch your CRM this year? By S. Maurer Well, you need to know few things. You need a managerially useful, end-to-end view of the CRM process from a marketing perspective. The basic perspective taken is that of the customer, not the company. In other words, what do managers need to know about their customers and how is that information used to develop a complete CRM perspective? We suggest the strong marries it goes the need to properly integrate CRM with ERP and SCM applications. The blessing that CRM and the Internet have lead customers to expect greater access to companies through communication channels it lives? Health maintenance and preferred provider organizations plows discovering that CRM applications enable them to exploit the cross-marketing potential of their extensive databases to tailor their you policy to clients. Because the whole idea is to customize each system to a specific company needs, there is no universal definition of Customer Relationship Management CRM, which has both business-to-business and business-to-consumer applications. Even though research shows that Customer Relationship Management CRM initiatives have shown little success, a recent poll shows that 35 percent of executives surveyed said their organizations will launch Customer Relationship Management CRM initiatives this year. About the Author: S. Maurer is a 53-years old college graduated IT professional, with 30 years of experience in the computer & technology business. Now is the Correspondence Courses Director of the Abet Open University: http://mba-open-university.net and http://distance-learning-mba-online-mba-program-executive-jobs.net. keywords: CRM | Customer Relationship Management | Customer Service

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