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Return To CRM Article Archive   Search the Article Archives Make Them Your Long Term Customers With CRM By Sayed Ally What do CRM and Customers have in common? Plenty! Did you know that 80% of total retail revenues are created by 20% of the customers? With CRM you can make more of them your long term customers. After all there are 80% of all customers left to make yours. CRM is a way of organizing and maintaining your customers so that you can provide the best customer service around and have the best customer information for making future product and advertising decisions. Rather than have a lost lead product that differentiates you from the competition, why not try a different method? Why not invest in Customer Relationship Management or CRM? Your CRM is not an alternative to competitive products but what it is a differentiator which can help give you the edge that you cant get with pricing and products. Happy customers who feel they are getting superior customer service will return regardless of price and product competitiveness. When you put your customers first and build healthy relationships with your customers you not only get their loyalty you get the spin offs from referrals. The higher the quality of that relationship the better for your business long term. When you get a lead you have a potential customer and when you make a sale you have a customer who has purchased from you once. What you want to do is build a long term customer sometimes referred to as a client. Long term customers buy from you over and over. Long term customers trust your product, your expertise and therefore they will return and when you invest in a quality CRM system like Microsoft Dynamics CRM. When you have good client relationship management goals you are seen with confidence and as a professional because of your competence. Your CRM system allows you to be proactive in your customer servicing giving the customer that extra little value, meeting clients needs, and earning a reputation second to none. Of course it takes more than CRM to get the full benefit. It requires a commitment from staff too. And your CRM is so much more than that. Your CRM system is a valuable tool for the marketing department. It can provide the information needed to create good ad campaigns. You can target your customers better, design campaigns that are specific to customer groups and so much more. It also provides you with the information needed to make good decisions when it comes to product. You can quickly see what sells, which products have given you and your clients the most trouble, and which products dont sell. CRM software is a powerful tool but you need to choose a package that both meets your companys needs and the style in which you do business. You should not be trying to fit your company into a package. Rather you should be purchasing a package that fits your company. Whether the company for you is Microsoft Dynamics CRM or one of the many other CRM software packages isnt as important as ensuring its the right one for your company. Isnt it time you make them your long term customers with CRM? About the Author: Sayed Ally, is the lead CRM Analyst. His company provides, Microsoft Dynamics CRM. Sayed can be reached at Tel: (905) 815- 1995 ext 22, email: aSayed@cqsolutions.com. keywords: CRM | Customer Relationship Management | Customer Service Call Center Company

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