Search:

Would you like to contribute to this site? CRM Menu Submit an Article Submit a Tip Place your Ad Add URL CRM Questions? Contact Us  CRM Software   CRM Software Products   CRM Solutions   Outsourcing CRM   CRM Reviews   Small Business CRM   Microsoft CRM   Online CRM   CRM By Industry   CRM Case Studies   CRM Resources   CRM Technologies   CRM Career   About CRM   BPO   Contact Centers   Inbound Call Center   Types Of Call Centers   Call Center Software   Call Center Services   Call Center Outsourcing   Call Center Outsource Offshore   Call Center Management   Call Center Productivity   Call Center Operations   Call Center Information   Call Center Career   Help Desk   Help Desk Software   Web Based Help Desk   Answering Service   Customer Support   Customer Retention   Customer Service Training   Enterprise Resource Planning

Return To CRM Article Archive   Search the Article Archives Web based CRM guide 101 By Mansi gupta One of the primary factors in the success of any company is the liaison it shares with its customers. CRM or Customer Relationship Management designates all features of interaction a company shares with its customer. This includes everything from sales to service. CRM is basically a business strategy designed to accrue gains, generate revenue and cater to customer needs and satisfaction. With the e-media picking up pace, the manner in which companies approach their CRM strategies has greatly changed. This has even altered the consumers purchasing attitude. So these days CRM too has become a web based effort as most of the customer relationship is handled electronically. The web based CRM service is more effective. Web-based CRM services mainly covers three areas of service- sales force automation, management of customer relationships and customer services and automated marketing. A web-based CRM software is a web-based system used for contact management, marketing and sales support, project tracking and other tasks associated with CRM. This software enables teams and departments to share a central and fresh database. The software facilitates its users with an online contact manager and a project-tracking tool, either over the web or within the corporate intranet. With the aid of the CRM software you can view and manage contacts, customers record, hot leads, projects and left-out work, from anywhere and with any web-browser. Moreover unlike the intervening and needed to be testified upgrades of an enterprise software, the upgrades to the web based software do not affect the organizations regular operations in any manner. Due to these features more and more companies are driven towards this web-based software. Siebel Systems Inc., HydraNet and Push CRM are some eminent names in web-based software service. Lately SAP has also blessed the market with on-demand Customer Relationship Management solution. A web based CRM has many names out of which on-demand CRM is one. These systems provide agents with the most up-to-date information on all customer service transactions. The software adds to the strategic value and business of the organization by automating sales, marketing and customer service. For instance the SAP product specializes in providing core sales-force automation features for managing customers, contacts and sales pipelines. The software runs and keeps a complete track of your data after it is downloaded or purchased and then installed on your server or web-host. Usually the CRM software runs on all significant platforms such as Unix, Linux, Windows, Mac OS X, Novell (6.5) and so forth. Since the software serves many purposes at the same time, it is quite expensive. However an incredible competition in the market has enabled the software seekers to exercise their choice to a certain extent. In choosing a web-based CRM software it is important that the user should firstly analyze his or her budget or the budget of the organization. Secondly also check your organizations partner ecosystems. A user-friendly hosted CRM system, an on premise version or the combo of both should follow this and finally try to go for software that can fit any type of user, any size company and in any industry. About the Author: Mansi gupta recommends that you visit Web based CRM for more information. keywords: CRM | Customer Relationship Management | Customer Service

Get your CRM questions answered... Subscribe to our CRM Newsletter FREE! Your First Name: Your Email Address: Enter above security code

Home  |   CRM Blog  |   Ask the CRM Expert  |   CRM Archive  |   CRM RSS Feeds  |   Advertise  |   Sitemap