My friend has a software company abroad and asked if we can try to sell some products in the US. His company takes a software framework application (accounting / ERP) with a built in programming language and customizes it to each client. One of such customizations that they did in the past is customer relationship management systems.

What will be the best way to market that product here and find customers? A simple idea that comes to mind would be to find a client and work with them on their requirements. But how to find such a client?

Thanks

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