November 19, 2008

  • CRM Turning Into Cmr - the Future of CRM

    CRM in the past 10 years For the past 10 years almost all enterprises follow the CRM philosophy that says: “If all we do is born out of a desire to identify, acquire and retain The Most Profitable Customer in the most profitable ways, we will be a successful company”.  The process of turning a CRM strategy into business results included initiatives such as aligning your business processes and functions around customer needs, recruiting people that are customer friendly, training staff how to deal with your customer, listening to your customer's likes and dislikes and changing your business practices and product mix accordingly, using CRM software to organize and present important customer information to sales and services employees.Typically CRM was characterized by a closed loop consisting of analytical and strategic CRM, operational CRM as well as collaboratice CRM.  Today’s challenges For the past few months it is noticeable that markets and customers change significantly. (…)

October 25, 2008